Daniel Boone Never Heard Of Logistics: the AAR in 1950

     Walter Richards made this illustration of Daniel Boone for the Association of American Railroads in 1950.

     The exact date for the publication is unknown.  On the following side of this illustration the date 1950 can be seen.

     My father found two of these illustration magazine clippings that either Wally or his wife had set aside as an illustration Wally had done.

     

     

1971 Conoco Oil Annual Report

     Walter DuBois Richards's illustrations can be found in pamphlets, brochures, programs, and in this case an Annual Report for the petroleum giant Continental Oil Company in 1971.

     Wally produced five wonderful watercolors for the 1971 report.

  
    Wally did a considerable amount of commercial art for Conoco over several decades.  It is possible that the marketing director at Conoco was familiar with Walter's work and may have asked him to do this series for the Annual Report.    

     When this annual report came out, Conoco was expanding rapidly into a global force with over $2.3 billion in assets.

     Conoco seems to be stressing they are an environmentally-conscience company, which I can neither confirm nor deny.  One thing is clear, these are beautiful watercolors by Walter D. Richards.

1947 Univis Lens: See what you're missing!

     This illustration by Wally appeared in Time Magazine on May 12, 1947.  At the time he was working for the Charles E. Cooper studio in New York City.    

                 

The Univis Lens Company was a manufacturer of Bifocal and Trifocal Lenses.  

Trifocals are advertised here to 'clear up that arm's-length zone of blur.'

Budweiser in 1952: The Beer Of Your Lifetime

     

      This illustration Walter DuBois Richards produced for Budweiser in 1952 celebrates 100 years of brewing history of that famous Anheuser-Busch lager beer. 

     

     The illustration is well-composed, depicting a rural 19th-century baseball game behind what appears to be a finely dressed lady tending to a beer keg.  I wonder what Budweiser from an oak barrel would taste like.

     It's not Walter Richards's first illustration for Budweiser, but certainly one of his more interesting ones, tying together two of our countries great traditions: baseball and beer.

     Wally often used photographs of models to help define the positions or composure of a body as well as for the expressions on their faces.   

     One of my challenges is to try to find any photographs or 'provenance' for illustrations like these.  A very difficult challenge, but a potentially gratifying one.

Winchester Batteries' Bullet-Fast Light 1944

     In 1944 Wally created this interesting alternative viewpoint of the moment Christopher Columbus first set eyes on the New World in October of 1492**.  The illustration is part of an advertisement for Winchester's unit cell batteries which were about to hit the US market.



     As the Winchester Ad explains, Columbus "saw dim, flickering lights in the West."  This illustration depicts what that flickering light may have been.  

   


     According to the write-up, the natives of the Americas possibly used Tabanuco tree wood resin as thier burning material for torches.   Now I know. 

   
     Winchester Repeating Arms Company was a division of Western Cartridge Company located in New Haven, Connecticut in 1944.  



**If you look closely, you may notice Walter's signature is nowhere to be found on this illustration.  Many of the illustrations I've uncovered were set aside by either my father or by the artist himself (my Grandpa) as illustrations he produced as commercial art.  In fact, I found hundreds of such clippings in one box marked 'Personal Illustrations'; this is one of them.