1940s Seagram's V.O. Canadian Whiskey: Candid Camera Color

   
     Wally made this series of illustrations for the Seagram Distillers Corporation based out of New York during WWII.  The main dialog of the advertisement touts mankind's progress through the advent of color photography, or at least the ability for the average Joe to develop it in his own home.  For photography enthusiasts, this must have been tremendously exciting.  I remember Grandpa had several enlargers in his basement, where I watched him develop film, cut glass and build frames.  Those were the days.

I wouldn't normally associate whiskey with photography.  But perhaps it isn't all that unusual.  I'd guess that 90% of all photography on Facebook has involved alcohol in one way or another.  Additionally, it isn't unusual to acknowledge mankind's ability to create fine photography and fine whiskey as "the result of the planning of many men over many years."  

     My modern sentiments would add, of course, that women probably played a larger role in the consumption as well as the developement of whiskey then this agency or era felt it appropriate to acknowledge :)