Sunday, January 8, 2012

LifeGuard Safety Tubes - A Goodyear Tire Commercial from 1947

GoodYear_LifeGuard_Safety_Tubes_November_1947_Saturday_Evening_Post_Web
      Over a several year period following WWII, Wally did a series of advertisements for Goodyear's product, the LifeGuard Safety Tube.  This one appeared in the Saturday Evening Post in November of 1947.  According to this startling advertisement, the LifeGuard Safety Tube could save your life should you blow out a tire driving along a narrow cliff-ridged icy road in Minnesota.  Considering safety standards in your average car in the 1940s, I should think even at 25 mph a tire blowout could have more serious consequences than today, no matter what the scenario.  After a (very) brief online search, it appears that Goodyear first introduced this extra-tube-in-a-tire in 1934 and it evolved into a variety of products over the next half-century.
     Wally made several of these commercials featuring these 'BANG' scenarios, but I found this one a bit amusing.  Can somebody explain why these hunters are using a red sedan with no rack for a hunting trip?  




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